Amazon Prime memberships are now harder to cancel – and it’s no accident

Cancelling your Amazon Prime subscription is obtaining progressively challenging, a brand-new examination has actually revealed, and it does not appear to be taking place by accident.

Internal papers shared within Amazon information the supposed ‘Project Iliad’– an effort to drive down the variety of individuals terminating their Amazon Prime memberships to decrease customer spin on the solution and preserve a resilient Prime- based income stream.

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